I have chosen the picture with Fred's eyes open because he is looking directly at the camera, therefore communicating with the reader. With Fred's eyes closed their is no communication, and obviously it does not look as good. The background for both pictures are the same, a neutral, white background with nothing too eye catching. With the on the left Fred is slightly slanted and is lop sided which is not the best shot, as his shoulders are at a different height. The shot i have chosen it level and Fred is standing up straight and everything seems a lot more level. The picture on the right appeals to the audience because it is a happy photo (smiling) and Fred is the age that the magazine is targeted at.
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